Founded in Norway in 1996, REC is a leading vertically integrated solar energy company. Through manufacturing from silicon to wafers, cells, high-quality panels and extending to solar solutions, REC provides the world with a reliable source of clean energy. REC’s renowned product quality is supported by the lowest warranty claims rate in the industry. REC is a Bluestar company with HQ in Norway and operational HQ in Singapore. REC employs more than 1,500 employees worldwide, producing 1.4 GW solar panels annually.

Core Responsibilities:

• Managing a Sales Team of 28 Key Account Managers and Country Heads and marketing, product development, systems management and sales administration and logistics staff.

• Heading REC’s Business Unit in Asia-Pacific, including Australia and New Zealand, Japan, Taiwan, Korea, Thailand, Vietnam, Indonesia, Malaysia, Philippines, Myanmar, Cambodia, India, Sri Lanka and Singapore.

• Setting regional teams’ quarterly volume and ASP targets and optimising the regional P&L.

• Overseeing all marketing activities in APAC, including over 20 solar events per year.

Secondary Responsibilities:

• Increasing the number of customers while maintaining premium ASPs and reducing the average volume per order.

• Maintaining overall Net Promoter Score at Very Good level.

• Developing REC as a strong brand throughout APAC thanks to speaking participations, panel discussions and presentations at major industry conferences and seminars.

• Launching new products, such as N-Peak and coordinating with Product and Marketing Team certification and Bill of Materials requirements for new market entries or new policies.

Team Achievements:

• Improved overall ASPs despite strong competition from Tier 1 Chinese manufacturers.

• 119% overachieved quarterly sales volume targets for past 4 quarters and growing sales presence in emerging markets such as Southeast Asia and North Asia.

• Built a pipeline of over 3 GW of opportunities in APAC for H2 2018.